husholdningspanel

A husholdningspanel, often translated as a household panel or consumer panel, is a group of households that agree to participate in market research. These households are typically selected to be representative of a specific population, such as the general population of a country or a particular demographic group. The purpose of a husholdningspanel is to gather data on consumer behavior, purchasing habits, and product usage over a period of time.

Participants in a husholdningspanel usually record their purchases of various goods and services. This can be done through diaries, electronic scanners, or by submitting receipts. The data collected can include information on what products were bought, where they were bought, how much was spent, and often, how much was consumed. This longitudinal data allows researchers to track trends, understand brand loyalty, identify new product adoption, and measure the impact of marketing campaigns.

Husholdningspaneler are a valuable tool for companies seeking to understand their target audience. The insights gained help businesses make informed decisions regarding product development, pricing strategies, distribution channels, and marketing efforts. By observing actual consumer behavior rather than relying on stated intentions, companies can gain a more accurate picture of the market. The data is aggregated and anonymized to protect the privacy of individual households.