hoofdconversie

Hoofdconversie is a term used in Dutch marketing and analytics to describe the primary conversion event in a user’s journey. The concept centers on identifying the main action that indicates a successful outcome for a given business objective, such as a completed purchase or a paid subscription. Hoofdconversie is commonly discussed alongside secondary or micro-conversions, which are valuable but not the central goal of the funnel.

In practice, the hoofdconversie is defined by the business model. For an ecommerce shop, the main conversion is typically a completed sale; for a software as a service (SaaS) company, it may be a paid subscription or the transition from a free trial to a paid plan. Secondary conversions can include actions like newsletter sign-ups, account creation, product views, or adding items to a cart. These micro-conversions help illuminate user engagement and potential pathways toward the hoofdconversie.

Measurement and analysis rely on analytics tools to track how often the hoofdconversie occurs, usually expressed as a conversion rate (conversions per visit) and often assigned a monetary value for revenue calculations. This framing supports campaign optimization and attribution decisions, guiding where to allocate resources.

Relation to broader concepts varies by framework; muitas times hoofdconversie is aligned with what some sources call a macro-conversion, while micro-conversions capture intermediate steps. The term derives from Dutch, with hoofd meaning head or main and conversie meaning conversion.