himegyaru

Himegyaru is a Japanese fashion subculture that emerged in the early 2000s. The term "himegyaru" combines "hime," meaning princess, with "gyaru," a Japanese slang term for a young woman who follows a particular fashion trend. This style is characterized by its overtly feminine and often elaborate aesthetic, drawing inspiration from princess imagery, Western fashion, and idol culture.

Key elements of himegyaru fashion include heavily styled hair, often permed and voluminous, adorned with ribbons, tiaras, or other hair accessories. Makeup is typically bold and glamorous, featuring false eyelashes, bright eyeshadows, and a focus on creating a doll-like appearance. Clothing often consists of frilly dresses, skirts, and tops in pastel colors, frequently embellished with lace, bows, and other decorative elements. Accessories play a crucial role, with many himegyaru sporting large handbags, jewelry, and often elaborate nail art.

The himegyaru subculture is known for its dedication to maintaining a polished and "princess-like" appearance at all times. This involves significant time and effort invested in hair, makeup, and outfit coordination. While the peak popularity of the style may have passed, elements of himegyaru fashion continue to influence contemporary Japanese street styles and remain a recognizable subculture.