highcirculation

High circulation refers to a state where a large number of copies of a publication, such as a newspaper or magazine, are distributed. This metric is a key indicator of a publication's reach and influence within its target audience. A high circulation figure suggests that the publication is widely read and has a significant readership. It is often used by advertisers to gauge the potential exposure their advertisements will receive.

Measuring circulation can be done through various methods. Auditing bureaus, such as the Audit Bureau of Circulations (ABC) in the UK or the Alliance for Audited Media (AAM) in the US, independently verify and report circulation numbers. These audits ensure transparency and provide reliable data for media buyers. Circulation figures can include both paid subscriptions and single-copy sales.

In the digital age, the definition of circulation has evolved. While print circulation remains important, many publications also report digital circulation, which encompasses the number of unique readers accessing their content online, through apps, or on e-readers. This dual reporting reflects the changing media consumption habits of the public. High circulation, whether print or digital, generally signifies a successful and popular publication.