helium10

Helium 10 is a cloud-based software suite designed to help Amazon marketplace sellers optimize product discovery, listing performance, and profitability. The platform combines tools for product research, keyword research, listing optimization, market intelligence, and operational analytics into a single dashboard, enabling users to research new products, select keywords, and monitor performance metrics.

Product research tools in Helium 10 include Black Box for scouting potential products and Xray (a Chrome extension) for analyzing listings while browsing Amazon. Keyword research tools include Magnet for broad keyword discovery and Cerebro for reverse ASIN keyword extraction. Listing optimization tools include Scribbles to optimize product titles and bullet points, Frankenstein and other keyword processors, and Index Checker to verify keyword indexing.

Operational tools cover Alerts to monitor changes to competing listings, Follow-Up to automate customer outreach for reviews, Refund Genie to identify reimbursement opportunities, and Profits to track revenue, costs, and profitability. The suite also provides various integrations and reporting features to support workflow management and performance analysis.

Helium 10 serves individual sellers, small businesses, and agencies and offers a free tier with limited access alongside paid plans with higher quotas and additional tools. It competes with other Amazon seller software suites and is updated regularly with new features and data to reflect changes in the Amazon marketplace.