hartbloks

Hartbloks are a traditional Dutch confectionery product made primarily from sugar, glucose syrup, and butter, with a distinctive hard, brittle texture. The name "hartblok" translates to "heart block" in English, referring to the heart-shaped form in which they are traditionally sold. While the shape is iconic, hartbloks can also be found in other forms, such as rectangles or bars.

The origins of hartbloks date back to the early 20th century, with the brand **Hartblok** being established in 1920 by the Dutch confectioner **J. van der Veen**. The company became widely known for its signature product, which quickly gained popularity across the Netherlands. Hartbloks are often associated with Dutch culture and are commonly enjoyed as a sweet treat, particularly during festive occasions or as a snack.

The texture of hartbloks is crisp and brittle, with a slightly chewy center, making them a unique confectionery experience. They are typically coated in a light dusting of cocoa powder or vanilla sugar, adding to their appeal. The flavor is predominantly sweet, with a subtle buttery undertone.

Hartbloks are widely available in Dutch supermarkets, bakeries, and specialty stores. They are also exported to other countries, particularly in Europe, where they are appreciated for their nostalgic and traditional appeal. The product remains a beloved classic among Dutch confectionery items, often passed down through generations.

In addition to the original hartblok, variations have been introduced over the years, including flavors like chocolate, vanilla, and fruit-infused versions. Despite these innovations, the classic heart-shaped hartblok remains the most iconic and widely recognized form.