handseller
A handseller is a term used in the book industry to describe a person who sells books directly to consumers, typically in a retail environment such as a bookstore. This role is distinct from that of a publisher's sales representative who sells to bookstores, or a literary agent who sells rights to publishers. Handsellers are the frontline of book distribution, interacting directly with readers and helping them discover and purchase books.
The responsibilities of a handseller can vary greatly depending on the size and type of bookstore. In
The work of a handseller is crucial for fostering a reading culture and supporting the literary ecosystem.