handelspress

handelspress refers to the segment of media that serves the trade sector, including retail, wholesale, and related services. In German-speaking media, handelspresse denotes publications and outlets that primarily serve professionals in commerce rather than general consumers. It encompasses a range of formats and distribution models.

Content and audience: Typical topics are market news, supply chain developments, product innovations, regulation, market analysis, and company profiles. The audience includes retailers, wholesalers, procurement managers, manufacturers, distributors, and service providers who rely on timely information for buying, selling, and planning.

Formats and distribution: Outlets include trade magazines, online portals, newsletters, industry reports, and event coverage. They may be produced by specialized publishing houses and distributed via subscriptions, corporate accounts, or free-to-client models supported by advertising. Digital platforms often accompany print editions.

Role and impact: The handelspress serves as a professional information ecosystem, enabling benchmarking, networking, and decision support. It can influence procurement practices, standards adoption, and market transparency, while enabling advertisers to reach a targeted business audience.

Etymology and regional use: The term derives from Handel (trade) and Presse (press). It is widely used in German-speaking regions to describe the trade press sector, and less commonly as a brand name for a specific publisher. Readers should distinguish generic handelspress from named trade-publishers or portals.

See also: trade press, B2B media, industry publications.