halohatás

The halo effect is a cognitive bias where an initial positive impression of a person, company, or brand influences opinions about their other qualities. This can lead to a favorable view of their attributes even if there is no direct evidence to support that view. For example, if someone is perceived as attractive, they might also be judged as more intelligent, kind, or successful. Similarly, a well-designed product might lead consumers to believe it is of higher quality overall, regardless of its actual performance. This bias can operate unconsciously, shaping our judgments and decisions without our full awareness. It is a pervasive phenomenon that can affect various aspects of life, including hiring decisions, consumer behavior, and social interactions. The halo effect is often contrasted with the horns effect, where an initial negative impression leads to a generally negative evaluation. Understanding the halo effect is important for recognizing how our perceptions can be influenced and for striving to make more objective assessments.