genomtänkt

Genomtänkt is a Swedish adjective used to describe something that has been thoroughly planned, analyzed, and considered from multiple angles before execution. The term combines genom (through, across) and tänkt (thought, planned), signaling a process where ideas are developed with attention to details, risks, and consequences. In Swedish usage, genomtänkt is commonly employed in business, design, public policy, education, and media to evaluate strategies, products, or communications.

Key elements of genomtänkt design or planning often include user-centered considerations, accessibility, sustainability, risk assessment, cost-benefit analysis, and implementation feasibility. It can apply to concrete artifacts such as a genomtänkt produktutvecklingsprocess, a genomtänkt kommunikationskampanj, or a genomtänkt policy. The phrase implies not just cleverness, but thoroughness, consistency, and alignment with stated goals and values.

Etymology-wise, the word is formed from genom, meaning through or across, and tänkt, the past participle of tänka, meaning to think or plan, reflecting the idea of thinking something through from start to finish. While the term is evaluative rather than normative, it carries a positive connotation in professional and public discourse, signaling care in reasoning and foresight rather than improvisation. Genomtänkt ideas are often contrasted with solutions that seem rushed or unexamined.