fusionad
Fusionad is a term used in digital advertising to describe a hybrid approach that combines multiple creative formats and delivery channels into a single, cohesive campaign. The concept centers on blending video, display, interactive elements, and native placements across platforms to create a unified user experience and enable cross-channel measurement. Fusionad is often discussed as a way to increase engagement, improve targeting, and streamline campaign management through a single creative and delivery framework.
Origins and usage of the term vary. The word fusionad emerged in industry discussions during the mid-2010s
Key characteristics typically associated with fusionads include dynamic or adaptive creatives that change based on context,
Applications and challenges vary. Fusionads are used to deliver interactive video experiences, shoppable or embedded e-commerce
See also: advertising technology, programmatic advertising, cross-channel attribution, native advertising.