fruitdriven
Fruitdriven is a branding and product-design concept that centers on fruit-inspired imagery and messaging to convey freshness, health, and natural quality. Rather than focusing on technical specifications alone, fruitdriven emphasizes sensory cues such as color, shape, and texture associated with fruit.
Origin and usage: The term appears in marketing and design discussions in the late 2010s and 2020s
Key principles: simplicity, vivid color palettes, and approachable typography; use of fruit imagery or flavors to
Applications: consumer packaged goods, beverage brands, snacks, health apps, and retail packaging, where fruit cues can
Criticism and considerations: the term can be vague and risk overuse of clichés; fruit imagery might not
Related topics include branding, packaging design, color psychology, and visual marketing.