freemiummodell
freemiummodell refers to a business strategy in which a company offers a basic product or service at no cost while monetizing advanced features, premium content, or enhanced functionality through paid subscriptions or one‑time purchases. The primary objective of the freemiummodell is to attract a large user base by eliminating the upfront cost barrier, thereby increasing brand exposure and data collection opportunities. Once users are engaged, the model encourages conversion by demonstrating the added value of paid tiers—such as higher storage limits, priority support, or ad‑free experiences.
This approach is particularly prevalent in digital industries, including software, mobile applications, games, streaming services, and
Key metrics for assessing freemiummodell performance include conversion rate from free to paid users, average revenue
Criticisms of the freemiummodell include concerns over perceived value exploitation, where users feel compelled to upgrade