fortis

Fortis is a term with multiple meanings and uses across languages, brands, and disciplines. It derives from the Latin fortis, meaning strong, firm, or brave, and has been adopted as a descriptor and as a proper name in various contexts.

In linguistics, fortis designates a class of consonants described as strong or tense, produced with greater articulatory effort. Depending on the language, fortis consonants may be voiceless, aspirated, or otherwise more forceful than their lenis counterparts, and the distinction features in many phonological analyses.

In brands and corporations, Fortis appears as a proper name for several organizations. Fortis Inc. is a Canadian multinational utilities holding company headquartered in Saint John, New Brunswick, with electric and gas utilities in North America and the Caribbean. Fortis Healthcare Limited is an Indian multinational hospital group operating facilities across multiple cities. Fortis Watches is a Swiss watchmaker, founded in 1912, known for robust wristwatches used in aviation and other demanding settings.

Fortis also functions as a surname in various countries and is used in other product and corporate names. The term’s broad adoption reflects its core association with strength and reliability, conveyed through both linguistic use and branding.