forhåndsvisninger

Forhåndsvisninger, or advance screenings, are film screenings held before a film’s official public release. They are typically offered to members of the press, critics, and other industry professionals, and are most common in the cinema sector. While the term is Norwegian, the practice is global and can also include screenings for television or streaming projects in some markets.

The primary purposes of forhåndsvisninger are to generate media coverage and word-of-mouth ahead of the release, to gauge critical reception, and to inform marketing decisions. Distributors use these screenings to secure reviews that can influence audience interest and opening-weekend performance. They also provide opportunities for industry professionals to assess a film’s potential awards appeal or distribution needs.

Organization and control are typical features of forhåndsvisninger. Invitations are issued by distributors or cinemas and access is usually limited. Screenings may occur at dedicated cinemas or private screening rooms, and attendees often receive a press kit with background information, stills, and technical notes. Restrictions often apply, including embargoes on reviews until a specified date and limits on spoilers or live commentary during the screening.

Ethical considerations and criticism can accompany pre-release events. Embargoes may affect the timing of coverage, and there can be concerns about bias or unequal access to screenings. Nevertheless, forhåndsvisninger remain a standard tool in film promotion and critical discourse, particularly around major releases and industry-wide campaigns.