fogyasztástudományban
Fogyasztástudomány, also known as consumer science, is an interdisciplinary field that studies the behavior of individuals, households, and organizations when selecting, purchasing, using, and disposing of products, services, ideas, or experiences. It seeks to understand the motivations, perceptions, attitudes, and decision-making processes that drive consumption.
The field draws upon various disciplines including psychology, sociology, economics, marketing, anthropology, and statistics. Researchers in
Key areas of study within fogyasztástudomány include consumer behavior analysis, market research, product development, advertising effectiveness,