fogyasztástudomány

Fogyasztástudomány, often translated as consumption science or consumer studies, is an interdisciplinary field that examines the behavior and decision-making processes of consumers. It seeks to understand why individuals and groups purchase, use, and dispose of goods and services. This field draws upon theories and methodologies from sociology, psychology, economics, anthropology, marketing, and communication studies to provide a comprehensive understanding of consumer actions.

Key areas of study within fogyasztástudomány include consumer motivation, perception, learning, attitudes, and decision-making. Researchers investigate how factors such as culture, social class, reference groups, family, and personal values influence purchasing choices. The impact of marketing strategies, advertising, branding, and product design on consumer behavior is also a central focus. Furthermore, the field explores the social and environmental consequences of consumption patterns, including issues of sustainability, ethical consumption, and the impact of digital technologies on consumer interactions. The ultimate goal is to understand the complex interplay of factors that drive consumption and to inform business strategies, public policy, and consumer education initiatives.