flier

Flier is a noun with several related senses. It can denote a person or thing that flies, such as a bird, insect, or pilot. It can also refer to an aircraft in informal usage or more generally to anything capable of flight. In advertising and marketing, flier (also flyer) refers to a small printed leaflet distributed to promote an event or product.

Spelling and usage vary by region and context. The two spellings, flier and flyer, are widely treated as variant forms. In American English, flyer is commonly used for promotional handouts, while flier is often associated with a person who flies or with something that flies. In British English, flyer is typically the standard spelling for handbills, though flier may appear in some contexts and is generally accepted as a variant.

Common phrases include frequent flyer, a person who travels often by airline. The term flier in the sense of someone who flies is sometimes encountered in aviation or adventure contexts, while the handout sense is a staple of marketing, events, and community notices.

See also: flight, aviator, pamphlet, handbill, advertisement, promotion.