flattype

Flattype is a term in typography describing a class of geometric sans-serif typefaces known for flattened two-dimensional letterforms and restrained contrast. Flattype emphasizes planar shapes, uniform stroke width, and squared or blunt terminals. Letterforms are typically built from geometric primitives, producing a modular, grid-based look. This style prioritizes clarity on digital displays and at small sizes, where subtle stroke variations hamper legibility.

Key design characteristics include even stroke weight, minimal bracketing, polygonal approximations of curves, open counters, and generous letter height. Flattype tends to avoid ornamental details, delivering a neutral, modern tone suitable for user interfaces, brands, and signage.

History and development: The concept emerged in design discourse with the rise of digital typography and flat-design aesthetics, drawing on geometric sans-serifs and Swiss design heritage while pushing toward a flatter, two-dimensional feel.

Applications: Flattype is used in interface typography, display branding, and signage where legibility and screen compatibility are priorities. It is chosen for a neutral voice and contemporary impression.

Variants: Flattype families typically include multiple weights (light to bold) and italics; some designers add squared or rounded variants to adjust tone without abandoning the flat philosophy.

See also: Sans-serif, Geometric sans-serif, Flat design, Typeface.