finantskäitumist
Finantskäitumine refers to the study of how individuals and groups make decisions regarding their finances. It examines the psychological, social, and emotional factors that influence financial choices, moving beyond purely rational economic models. This field explores why people save, invest, borrow, and spend in the ways they do, often identifying systematic deviations from expected rational behavior.
Key areas within finantskäitumine include understanding cognitive biases, such as overconfidence or loss aversion, which can
The practical applications of finantskäitumine are widespread. It informs the design of financial products and services,