filmel
Filmel is a term used in some media discussions to describe a form of cross-platform storytelling in which a feature film serves as the central hub for an extended set of media artifacts. In this usage, the film anchors a broader ecosystem that may include websites, social media narratives, mobile apps, video content, augmented or mixed reality experiences, and other material designed to expand world-building and viewer engagement beyond the screen. The concept is often presented as a way to maintain narrative continuity while inviting audience participation across multiple channels.
Origin and usage for the term are informal. Filmel appears primarily in online forums, critical blogs, and
Core characteristics commonly associated with filml projects include: an anchor film that establishes the primary story
The term is often discussed in relation to broader concepts such as transmedia storytelling and extended universes.