erunics

Erunics is a term coined by the British philosopher and economist John Maynard Keynes in his 1936 book "The General Theory of Employment, Interest, and Money." The term combines "economics" and "erotics," reflecting Keynes's belief that economic theory should be as intellectually stimulating and engaging as the study of love and sex. Keynes argued that economics, like the study of human relationships, involves complex interactions and should be approached with a sense of intellectual curiosity and passion.

Keynes's use of the term "erunics" was not meant to be taken literally but rather as a metaphor to encourage economists to adopt a more dynamic and intuitive approach to their work. He believed that traditional economic theory, with its emphasis on mathematical rigor and static analysis, was too rigid and failed to capture the complexities of real-world economic behavior. By comparing economics to the study of love and sex, Keynes suggested that economists should embrace uncertainty, ambiguity, and the unpredictable nature of human behavior.

In his book, Keynes explored various aspects of economic theory, including the role of government intervention, the importance of expectations, and the dynamics of economic fluctuations. He argued that a more intuitive and flexible approach to economics could lead to better policy decisions and a deeper understanding of economic phenomena. Despite the controversy surrounding his ideas, Keynes's work has had a lasting impact on economic thought and continues to influence scholars and policymakers today.