epäaitot
Epäaitot is a Finnish term used in media studies and political communication to refer to statements, claims, or artifacts that are presented as authentic but are not genuine. The word is formed from the prefix epä-, meaning not, and aito, meaning authentic, with epäaitot functioning as the plural form. In practice, epäaitot are designed to resemble credible sources or genuine experiences, while lacking verifiable evidence or a clear origin.
Characteristics of epäaitot include polished presentation, familiar stylistic cues, or manufactured testimonials. They may involve reused
Context and usage of the term are primarily found in Finnish academic and journalistic discussions of misinformation
Implications for readers and media consumers include paying attention to source reliability, independent corroboration, and the