entourages

Entourage, plural entourages, refers to a group of people who accompany and assist a person of importance, such as a political leader, celebrity, or business executive. The entourage typically includes aides, advisers, personal assistants, security personnel, managers, stylists, publicists, and friends or companions who help manage appearances, logistics, and communication. The term comes from French, where entourager or entourage means “surrounding people,” and it entered English usage centuries ago. While the singular is often used as a mass noun, entourages is appropriate when referring to multiple groups.

The size and composition of an entourage vary with status, setting, and cultural norms. Common roles include scheduling, securing media access, coordinating travel, handling event protocol, filtering requests, and protecting privacy and safety. The structure can range from a small, tightly knit circle to a formal hierarchy that mirrors organizational or institutional lines.

In monarchies and governments, entourages can reflect formal rank and ceremonial duties, blending staff, aides, and bodyguards with informal networks of friends and associates. In entertainment and sports, entourages often function as branding and logistical support, arranging appearances, managing publicity, and coordinating endorsements and travel. The concept also appears in business and cultural spheres where a core group surrounds a leader or public figure.

Critiques of entourages focus on power dynamics, dependency, and potential influence on decisions or public perception. In media and popular culture, entourages are frequently depicted in reality shows and press coverage, shaping perceptions of fame, authority, and access. See also retinue and suite for related terms.