engagemang

Engagemang is a term used in Swedish to describe the degree of involvement, commitment or active participation of a person in a task, relationship, or cause. In English and other languages, the cognate engagement covers similar notions of involvement and pledge.

In organizational psychology, work engagement refers to a positive, fulfilling state of mind related to work, characterized by vigor, dedication, and absorption. It is typically measured with instruments such as the Utrecht Work Engagement Scale (UWES) and is associated with higher performance, lower burnout, and greater job satisfaction.

In marketing, customer or brand engagement denotes the depth of brand-related interactions that strengthen relationships and loyalty, spanning awareness, participation in conversations, and sustained use of products or services; metrics include engagement rate and time spent across channels.

In education, student engagement involves behavioral participation, emotional interest and cognitive investment in learning; it is linked to motivation and achievement, with strategies including active learning and supportive teacher–student relationships.

In political science and sociology, civic engagement refers to participation in public life, such as voting, volunteering, or advocacy; it is linked to social capital and democratic participation.

Engagemang is also used to describe personal commitment in relationships, volunteer work, and professional roles; it can be influenced by organizational culture, leadership, intrinsic motivation and opportunities for autonomy.

As a concept, engagemang is multi-dimensional and context-dependent; measuring it across domains is challenging and culturally sensitive, and an excessive focus on engagement may obscure structural factors affecting participation.