endorsee

Endorsee is the term for the person or entity who receives an endorsement. The concept appears in two main domains: finance, where an endorsement transfers rights to a negotiable instrument, and marketing or sponsorship, where the endorsing party supports a product, person, or organization and the recipient of that support is the endorsee.

In negotiable-instrument law, the endorser signs the back of a check or promissory note to transfer ownership to the endorsee. The endorsee becomes the holder of the instrument and may further transfer rights through additional endorsements. The endorsee’s rights depend on the instrument type (order or bearer) and applicable law; endorsements also create potential liability for the endorser if the instrument is dishonored.

In marketing and branding, the endorsee is the person or organization that benefits from an endorsement. Endorsements often involve celebrities or influencers who publicly promote a product or service under a contract. The relationship is usually governed by advertising and contract law, and disclosures about sponsorship or material connections may be required to maintain transparency and comply with regulatory guidelines.

Regulatory considerations commonly address the truthfulness and transparency of endorsements. In many jurisdictions, including the United States, endorsers and platforms must disclose material connections to prevent deceptive practices. The term endorsee is used primarily to describe the recipient of the endorsement, while the counterpart who lends the endorsement is the endorser.

Etymology and usage: the word endorsee derives from endorser plus the suffix -ee, indicating the recipient of the action. The term is more common in legal and financial contexts, though it can appear in marketing discussions as well.