endorare

Endorare is a term that has emerged in online communities, particularly within fandoms and social media. It is often used to describe a feeling of deep appreciation, admiration, or even affection for a fictional character, creator, or concept. The word itself is a portmanteau, blending "endorse" and "adore," suggesting a strong positive endorsement coupled with a feeling of deep fondness.

This sentiment can manifest in various ways. Fans might actively promote their favorite characters or works, defend them against criticism, or create fan-made content such as art, stories, or discussions. Endorare is not necessarily romantic or sexual in nature, though it can encompass those feelings for some individuals. It generally signifies a profound connection and a desire to express that connection publicly.

The concept of endorare highlights the ways in which individuals form emotional attachments to media and the creators behind it. It reflects a desire to engage with and celebrate things that bring joy or inspiration. While the term is relatively new and informal, the underlying sentiment of passionate appreciation for creative works has been a part of human culture for centuries. Its modern usage, however, is closely tied to the digital age and the platforms that facilitate widespread sharing of opinions and feelings about popular culture.