endnutzer

Endnutzer is a German term used to describe the final user of a product or service, particularly in information technology, telecommunications, and consumer electronics. The Endnutzer is distinguished from intermediaries such as wholesalers, retailers, distributors, or system integrators who procure, install, or resell solutions but are not the primary users. The concept emphasizes the person who actively uses the product to achieve a goal, rather than the entity that purchases it.

In software licensing and IT procurement, the Endnutzer is central to usability, accessibility, and support requirements. Licensing terms are often tied to the number of Endnutzer or to named Endnutzer, and may prohibit sharing accounts or devices beyond the intended user. In telecom and consumer electronics, service levels, data plans, and device configurations are frequently designed with the Endnutzer in mind.

Rights and responsibilities of the Endnutzer intersect with consumer protection: they generally hold rights to guarantees, warranty, and data privacy as data subjects under applicable laws; misuse or violation of terms can affect access to support or remedies. In business-to-business contexts, the Endnutzer may be an employee or another individual inside a customer organization, while the purchasing organization acts as the buyer. Understanding who qualifies as the Endnutzer helps define requirements, UX expectations, and compliance considerations in product development and deployment.