eksperience

Eksperience is a term used in marketing, user experience (UX) design, and service design to describe the overall quality of the subjective impression a user forms during interactions with a product, service, or brand.

While not a formally defined discipline, eksperience is often treated as a holistic concept that integrates usability, aesthetics, emotional resonance, and perceived value. The spelling with eks or x variants is sometimes used in branding to signal a modern or tech-forward approach.

Applications include product development, digital interfaces, retail experiences, and customer-support journeys. Practitioners focus on consistency across touchpoints, accessibility, and memorable moments that reinforce brand identity.

Measurement and methods involve journey mapping, usability testing, qualitative interviews, sentiment analysis, and quantitative metrics such as task success rate, time on task, error rate, CSAT, NPS, and engagement metrics to gauge eksperience.

History and usage: The term is informal and lacks formal standardization. It appears in industry blogs, design agencies, and company literature as a shorthand for deliberate experience design rather than generic customer experience.