ekoprodejní

Ekoprodejní is a Czech term used to describe sales-related activities, products or services that prioritize environmental sustainability in how they are produced, marketed and distributed. The word combines eko- meaning ecological or environmental with prodej meaning sale, and it functions as an adjective or as part of compound nouns such as ekoprodejní trh or ekoprodejní nabídka.

In practice, ekoprodejní can refer to eco-friendly stores, marketplaces or campaigns that emphasize reduced environmental impact: organic or locally produced goods, products with minimal or recyclable packaging, fair-trade items, and options that encourage energy efficiency and waste reduction in retail operations. It also covers events such as farmers' markets or fairs branded as ekoprodejní, where sustainability criteria are highlighted.

Assessment and criteria: There is no universal legal definition of ekoprodejní in many jurisdictions, so criteria may vary by seller or organizer. Common features include transparent labeling of origin and materials, life-cycle considerations, verification of organic or sustainable credentials, and programs to minimize packaging and transport emissions. Because claims can be informal, the risk of greenwashing exists.

Relation to broader frameworks: Ekoprodejní practices often align with the circular economy, Green Public Procurement, and EU eco-labels. They are used in marketing, corporate social responsibility, and public procurement to help consumers identify more sustainable options.

The term is predominantly used in Czech-speaking contexts and is found in consumer guides, retail marketing and event descriptions.