eingängige

eingängig is a German adjective meaning easy to remember, catchy, or readily accessible. The form eingängige is its attributive form used before feminine singular nouns and, in many plural cases without a strong determiner, before plural nouns as well. In practice, you will encounter phrases such as eine eingängige Melodie or eingängige Formulierung, die eine werbe- oder medienrelevante Eigenschaft ausdrücken.

Usage and meaning: eingängig describes something that sticks in the mind or is quickly grasped. It is commonly applied to melodies, slogans, phrases, or explanations that listeners or readers can easily recall or understand. The term often carries a positive evaluative nuance, suggesting effectiveness or accessibility, but it can also imply that the thing is simple or conventional.

Grammatical notes: as an attributive adjective, eingängig follows regular German declension patterns. For feminine singular nouns in the nominative or accusative, it appears as eingängige (eine eingängige Melodie). In plural, without a determiner, it is eingängige Melodien (die eingängigen Melodien with a definite article). The form varies with gender and case, e.g., eingängiger Ton (masculine, singular) or eingängiges Lied (neuter, singular).

Related terms: einprägsam is a close synonym emphasizing memorability, while eingängig emphasizes ease of comprehension and recall. The term is common in music criticism, media writing, and advertising.