ePrivacydirektiver

ePrivacydirektiver, which translates to ePrivacy Directive, is a European Union directive that aims to protect fundamental rights and freedoms, particularly the right to privacy, with respect to the processing of personal data and the protection of privacy in the electronic communications sector. It is often referred to as the "e-Privacy Regulation" or "cookie law."

The directive complements the General Data Protection Regulation (GDPR) by providing specific rules for electronic communications. It covers a wide range of issues including the confidentiality of communications, the use of cookies and similar technologies, unsolicited communications (spam), and the security of electronic communications services.

Key provisions of the ePrivacydirektiver include requirements for obtaining user consent before storing or accessing information on a user's device, such as through cookies. It also addresses the protection of traffic data and location data. The directive has been instrumental in shaping online privacy practices across the EU and has influenced data protection laws in other regions.

The ePrivacydirektiver is currently undergoing a reform process, with proposals for a new ePrivacy Regulation intended to replace the existing directive. This reform aims to modernize the rules in light of technological advancements and evolving communication methods, ensuring continued robust protection of personal data and privacy in the digital age.