downsale
A downsale is a sales tactic where a customer who is unwilling or unable to purchase a higher-priced item is offered a less expensive alternative. This often occurs during the checkout process for a more premium product or service. The goal is to still secure a sale, even if it's for a lower-value item, rather than losing the customer entirely.
Downsales can be triggered in various scenarios. For example, if a customer abandons their cart after adding
This strategy is employed across many industries, from retail and e-commerce to software and financial services.