dji

DJI, short for Da-Jiang Innovations Science and Technology Co., Ltd., is a privately held Chinese technology company based in Shenzhen, Guangdong. Founded in 2006 by Frank Wang, it specializes in civil drones and aerial-photography hardware, along with camera stabilization systems and related software. The company designs, manufactures, and markets unmanned aerial vehicles (UAVs) for consumer, professional, and enterprise use, as well as handheld gimbals and accessories under the Osmo and Ronin brands. Core product lines include the Phantom, Mavic, Inspire, and Matrice drone series, and the Osmo handheld stabilizers and Ronin pro gimbals.

DJI develops flight-control software, imaging systems, and transmission technology, notably OcuSync, as well as autonomous flight features such as obstacle avoidance, vision positioning, and intelligent flight modes. Its drones are widely used in filmmaking, agriculture, inspection, public safety, and research, and the company maintains an ecosystem of third-party apps and accessories through an SDK.

DJI is considered the global leader in civilian drone manufacture, with a dominant market share and a large user base. Beyond consumer devices, it offers enterprise solutions including Matrice-based aerial platforms for surveying and inspection, as well as software tools for mapping and data processing.

The company has faced scrutiny over data privacy and security concerns in several jurisdictions, leading to regulatory actions or restrictions in some markets. DJI states it complies with applicable laws and emphasizes local data processing and on-device control to protect user information.