directtouser
Directtouser, often written as direct-to-user (D2U), is a term used to describe strategies and architectures that deliver products or services directly to end users, bypassing traditional intermediaries such as distributors, retailers, or channel partners. The concept emphasizes a direct relationship with individual users, enabling self-service access, direct billing, and ongoing engagement.
In digital products and services, D2U encompasses channels such as self-service sign-up, web-based or mobile access
Advantages of the D2U approach include higher gross margins by reducing intermediary costs, faster feedback cycles,
D2U is common in SaaS, consumer software, and digital services that are designed for direct purchase and