diffusiemedia
Diffusiemedia is a term used in information science and media studies to describe a diffusion-based perspective on how information, narratives, and media content propagate across digital environments. It treats dissemination as a spatiotemporal process influenced by network structure, content properties, and platform algorithms, rather than as the simple result of direct advertising or user actions alone.
Etymology and scope. The coinage combines diffusion theory with media studies, drawing on models from physics
Core concepts. Key ideas include diffusion dynamics on networks (how information travels along edges), heterogeneity of
Applications and impact. Researchers use diffusiemedia to study viral campaigns, misinformation spread, public health messaging, and
Criticism and limitations. The diffusion metaphor may oversimplify social processes and ignore factors such as trust