diageo

Diageo plc is a British multinational beverage alcohol company. Headquartered in London, it is one of the world's largest producers of spirits and beers, with a portfolio spanning multiple categories and brands. The company distributes its products in more than 180 countries and operates globally through a mix of owned and partner facilities.

Diageo was formed in 1997 by the merger of Guinness plc and Grand Metropolitan plc. Since its creation, the company has grown through brand development and acquisitions, building a diversified portfolio across spirits, beer, and liqueurs and expanding its footprint in established and emerging markets. Its brands are marketed and sold worldwide through a combination of direct operations and distributors.

The Diageo portfolio includes well-known labels such as Johnnie Walker, Crown Royal, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray, Gordon's, and Guinness. The company segments its operations regionally, with active markets in North America, Europe, and International regions that cover Asia Pacific, Africa, Latin America, and other areas.

As a public company, Diageo is listed on both the London Stock Exchange and the New York Stock Exchange and is a constituent of the FTSE 100. The firm emphasizes responsible drinking and sustainability as part of its corporate strategy, pursuing initiatives to reduce environmental impact and improve packaging and supply-chain practices.