crosspublisher

Crosspublisher is a term that can refer to several distinct concepts within the publishing and media industries. Primarily, it can describe a company or individual that publishes content across multiple platforms or formats. This might include a traditional book publisher that also releases e-books and audiobooks, or a news organization that has a print newspaper, a website, and a mobile app. The goal of crosspublishing in this sense is to reach a wider audience by distributing content through various channels.

In a different context, crosspublisher can refer to a service or software that facilitates the syndication of content from one publisher to another. This allows for the repurposing and broader distribution of articles, images, or other media. Such services can be particularly useful for smaller publications looking to enrich their content or for content creators seeking to expand their reach without directly managing multiple distribution partnerships. Agreements for this type of crosspublishing often involve licensing fees or revenue-sharing models.

The term can also be used informally to describe an author or creator who independently publishes their work on various platforms, such as a personal blog, a self-publishing platform like Amazon Kindle Direct Publishing, and social media. This multi-platform approach to independent publishing is a growing trend, enabling creators to maintain control over their work and build a direct relationship with their audience across different online spaces. The effectiveness of crosspublishing strategies depends heavily on the target audience and the nature of the content being distributed.