crollaste

Crollaste is a term found in digital-design and media-studies discussions to describe a pattern of user interaction in which a person relentlessly scrolls through a content feed, often on mobile devices, to the point that attention and time spent become the defining metrics. It is a neologism that has appeared in online critique and design commentary since the early 2020s and has not achieved formal recognition in major dictionaries.

Etymology for crollaste is informal and impressionistic. It appears to blend the English word scroll with a suffix that users sometimes apply to denote a habit or tendency, producing a concise label for a specific behavior. Because it originates in speculative or critique contexts, there is no universally accepted spelling or grammatical standard.

As a concept, crollaste can function as both a noun and a verb. As a noun, it refers to the phenomenon of extended, often compulsive scrolling driven by algorithmic feeds and infinite-scroll interfaces. As a verb, it can be used to describe the act itself, for example, to crollaste through a news feed. In practice, writers use it to discuss how interface design, recommender systems, and content curation influence user attention and session length.

Usage and reception vary. Proponents see crollaste as a useful shorthand for examining addictive patterns in modern UX design, while critics view it as a caution against overreliance on engagement metrics. Related concepts include infinite scrolling, doomscrolling, the attention economy, and discussions of ethical UX design.

In sum, crollaste remains an informal, context-dependent term whose precise meaning depends on the author and discourse in which it appears.