craftbeverage

Craft beverage is a term used to describe beverages produced by small, independent producers that emphasize quality, flavor, and traditional or innovative production methods. The category is not tied to a single product type and can include beer, wine, spirits, cider, mead, and a range of non-alcoholic beverages such as cold brew coffee, kombucha, and artisanal sodas. Definitions vary by region and organization, with some criteria focusing on company size, ownership independence, and production philosophy rather than product category alone.

Historically, the craft beverage movement grew in the late 20th century as consumer interest shifted toward locally produced and regionally distinct drinks, challenging mass-market offerings. The craft beer segment is the best known example, but the label has broadened to encompass other beverage sectors, encouraging experimentation with ingredients, techniques, and storytelling around origin and craft practices.

Common characteristics include emphasis on ingredient quality, small-scale production, and a direct connection with local communities. Producers often pursue unique flavor profiles, seasonal releases, and transparent sourcing. Production methods may combine traditional techniques with modern technology, and distribution often relies on taprooms, brewpubs, regional distribution networks, or direct-to-consumer channels.

Market dynamics involve competition with larger brands and regulatory considerations around labeling, advertising, and independence claims. Some regions maintain formal criteria or certification processes to denote "craft" status, while others rely on consumer perception. The term remains fluid, with ongoing discussions about size, ownership, and the scope of the craft category.