couponing

Couponing is the practice of using coupons to reduce the price of goods and services at the point of sale. Coupons may be distributed by manufacturers, retailers, or third-party publishers and can appear as paper, printable, or digital offers. They can provide direct price reductions (manufacturer or store coupons) or rebates issued after purchase, and are often integrated with loyalty programs to track savings and tailor offers.

The concept originated in the late 19th century, with Coca-Cola issuing the first coupon in 1887 offering a free drink. The practice expanded through the 20th century as manufacturers used coupons to stimulate demand, aided by newspaper inserts and mail, then by increasingly digital channels. Retailers also developed store-specific promotions and systems to manage coupon use, including methods to double or stack discounts in some markets.

Coupons come in several forms. Manufacturer coupons are issued by product makers and can be found in newspapers, apps, or mailers. Store coupons are issued by retailers and apply to purchases at that retailer. Digital coupons and loyalty rewards are delivered through mobile apps or online accounts and may be redeemed by scanning a code or entering an ID. Some programs offer rebates that are claimed after purchase, sometimes requiring registration or proof of purchase.

Effect and trends: couponing can deliver significant savings for consumers and serves as a marketing tool for brands and retailers, while also raising questions about waste, fraud, and the complexity of rules. The modern landscape is increasingly digital, with apps, price-tracking, and personalized offers shaping how consumers find and redeem discounts.