concessionário

A concessionário is a term commonly used in Portuguese-speaking countries, particularly Brazil and Portugal, to refer to an authorized dealer or agent. This entity is granted the right by a manufacturer or principal to sell and service specific products, often vehicles, but also including other goods like machinery or even franchises. The concessionário operates under a formal agreement that outlines the terms and conditions of their distributorship.

These agreements typically involve the concessionário purchasing goods directly from the manufacturer and selling them to end consumers. In return, the manufacturer provides the concessionário with marketing support, product training, and access to spare parts. The concessionário is responsible for maintaining a certain standard of operation, including sales targets, customer service quality, and often a dedicated service or repair facility.

The role of a concessionário is crucial for manufacturers as it extends their reach into local markets without needing to establish their own physical presence everywhere. It allows for localized sales, marketing, and after-sales support, catering to the specific needs and preferences of regional customers. The concessionário acts as the face of the brand in its territory, building customer relationships and ensuring the manufacturer's products are readily available and well-maintained.