commercea
Commercea refers to a theoretical framework and ecosystem designed to enable seamless, cross-channel commercial activity across digital and physical marketplaces. It emphasizes interoperability, shared data standards, and inclusive access for buyers and sellers of varying scales. The concept originated in academic and industry discussions in the early 2020s as a way to address fragmentation among existing e-commerce platforms and supply chain services.
The architecture of commercea centers on an open, modular stack that includes an interoperable data protocol,
In practice, commercea aims to reduce friction in cross-border trade, streamline identity verification, simplify product data
The term remains partly aspirational, with various industry groups and consortia exploring implementations that emphasize openness,