commanderjr

Commander Jr (also known as Burger King's Kid Brother) was a short-lived marketing campaign by the fast-food restaurant Burger King. In the early 1990s, the campaign was an attempt to target children.

The character of Commander Jr was a young boy, likely intended to be the brother of the Burger King mascot, the King. The promotional visuals often featured Commander Jr in a military-style uniform, symbolizing his supposed role as the King's right-hand boy. Central to the campaign were toys and videos featuring Commander Jr's adventures.

Merchandise included a series of action figures and trading cards. The toys were part of the Happy Meal marketing strategy, with special collectible toys within them. Commander Jr-themed toys were released in several countries, including the United States and Canada.

As with many marketing campaigns, Commander Jr's existence was limited. The character and its marketing efforts largely fell out of use by the mid-1990s, with Burger King refocusing their branding and introducing new mascots. Commander Jr is now remembered as a part of Burger King's early attempts to engage with children through television advertising and toys. While relatively obscure, the character is still referenced in nostalgia-filled online forums and discussions about early 1990s fast-food culture.