colorfirst
Colorfirst is a term used in design and branding to denote a strategy in which color serves as the primary driver of visual communication. In design theory, a color-first approach prioritizes color selection and color contrast to establish hierarchy, mood, and meaning, potentially before typography or imagery. Proponents contend that color can significantly affect recognition, recall, and emotional response, while critics warn that overemphasis on color can impact readability and accessibility.
In branding, color-first campaigns center on a distinctive color palette as the core brand asset. Logos, packaging,
In accessibility and usability discussions, color-first design is examined in relation to contrast, legibility, and color
The term is used descriptively rather than as a formal standard, and there is no single authoritative
See also: color theory, color palette, branding, user interface design, accessibility.