closedlost

ClosedLost is a term used in customer relationship management (CRM) and sales analytics to label deals that have been closed but did not result in a win for the salesperson or the company. It typically appears as a status in a sales pipeline, paired with "Closed Won" to distinguish successful outcomes from unsuccessful ones. In many CRM systems the status is accompanied by data fields such as close date, deal amount, account name, owner or salesperson, and a reason for loss.

ClosedLost may be written as "Closed Lost," "Closed-Lost," or as a single token such as "ClosedLost" in code, exports, or API datasets. Its exact presentation varies by software and implementation, but the concept remains consistent across platforms: a record is moved from an active pipeline to a final, non-winning state.

Reasons for loss are typically categorized for analysis and forecasting. Common categories include price too high, no budget, timeline constraints, insufficient product fit, better offer from a competitor, or loss of contact with the account. Analyzing closed-lost records helps teams understand market or product gaps and adjust strategy or messaging.

Practically, ClosedLost data supports performance metrics such as win rate (wins divided by total opportunities) and loss-rate by stage, account type, or product line. It also informs tasks such as follow-up campaigns or account re-engagement strategies, where appropriate.

See also: Closed Won, sales pipeline, CRM, sales analytics.