clickrelated
Clickrelated is a term used in digital analytics to describe metrics, models, and data that focus on the relationships between user clicks within a session or across sessions. The term is not tied to a single standard specification, but is used to denote analyses that examine how one click relates to subsequent clicks, sequences of clicks, or co-click patterns on related items.
In clickrelated analysis, researchers treat clicking events as nodes in a graph or states in a Markov
Applications include web analytics to improve site navigation and search, in recommender systems to predict next
Common approaches comprise graph-based models of clickstreams, Markov models (including higher-order variants), sequence mining, and neural
Data and ethics considerations mirror other forms of clickstream analysis. Like related work, clickrelated analyses rely
See also: clickstream, user journey, attribution, sequence modeling, and Markov chains.