interclick

InterClic is a cost per action (CPA) advertising platform that provides tools for publishers, advertisers, and intermediaries to manage online advertising campaigns. The company was founded in 1999 and is headquartered in New York City.

InterClic's ad exchange platform connects multiple advertising exchanges and allows publishers to serve ads from various sources. The platform supports various advertising formats, including display, video, and mobile ads. InterClic also provides a range of tools for publishers to manage their ad campaigns, including ad serving, targeting, and optimization.

One of the key features of InterClic's platform is its focus on cost per action (CPA) pricing. This model pays advertisers only when a specific action is taken by a user, such as a sale or a lead generation. InterClic's platform uses a real-time auction system to determine the optimal price for ads to be displayed.

In 2007, InterClic was acquired by Ingenta, a company that provides e-book and digital content management solutions. Following the acquisition, InterClic continued to operate independently and expanded its platform to support a wider range of ad formats and publishers.

InterClic's technology and advertising expertise have been used by a variety of industries, including finance, retail, and education. The company's platform has also been used by government agencies and non-profit organizations to reach their target audiences and promote their services.

Overall, InterClic's focus on CPA pricing and real-time auction technology has made it a player in the online advertising market, connecting publishers and advertisers and providing a range of tools for managing ad campaigns.