businesscard

A business card is a small card that provides contact information for an individual or organization. It is used in professional settings to introduce a person, share essential details, and reinforce branding. Cards are exchanged during meetings, conferences, and networking events, and may function as a tangible reminder of a professional identity.

Typical content includes a name, job title, company or organization, logo, and contact details such as phone number, email address, physical address, and a website. Modern cards may also add secondary information like social media handles, a brief tagline, or a QR code linking to an online profile or portfolio.

Common formats vary by region. In North America, the traditional size is 3.5 by 2 inches (85 by 55 millimeters). In many parts of Europe and Asia, sizes and shapes differ, and some organizations use rounded corners or custom silhouettes. Materials range from standard coated or uncoated paper to heavier card stock and specialty finishes.

Design considerations emphasize legibility, contrast, and consistency with branding. Choices include typography, color, icons, and whitespace, as well as the alignment and margins that affect how information is read at a glance. Digital printing enables small runs and rapid turnarounds, while offset printing is cost-effective for large orders.

In addition to physical cards, digital business cards are used through smartphones and NFC or QR code sharing, allowing contact data to be saved directly to a device. The practice has roots in the traditional visiting or calling card used in social and business introductions.