brudtyper

Brudtyper, or bride types, is a concept used in wedding planning and media to describe archetypal profiles of brides based on aesthetics, venue preferences, and dress styles. It functions as a heuristic to communicate preferences, guide shopping and planning, and tailor marketing. It is not a strict taxonomy but a flexible framework that helps clients articulate ideas and compare options.

Common archetypes include Classic Bride (formal dress, traditional ceremony); Bohemian Bride (natural settings, flowing fabrics); Glamorous Bride (couture, dramatic styling); Minimalist Bride (clean lines, understated palette); Vintage Bride (retro influences); Romantic Bride (soft fabrics, florals); Beach Bride (light fabrics, seaside venues); Destination Bride (weddings abroad or elopements); Eco-conscious Bride (sustainable materials and vendors); Modern/Urban Bride (contemporary fashion in city settings); Cultural or Ethnic Bride (heritage dress and rituals); and Non-traditional Bride (unconventional colors, venues, or styling).

In practice, the typology is used by wedding magazines, blogs, dress shops, florists, and planners to communicate ideas and tailor offerings. Critics note that rigidly applying such types can stereotype brides or pressure them into a category, whereas many individuals identify with multiple archetypes or none at all. The framework is most useful when applied flexibly and with sensitivity to cultural, personal, and identity diversity.